Truly Fine Wine was born out of our passion for uncorking the real German wine experience.

Almost 10 years ago, my wife, a native German, and I first met in San Diego. For 2 ½ years we dated long distance between the US and Germany, seeing each other about every two months, either in the States or in Germany. Our time in Germany was always filled with fun and excitement and our experiences were rooted in family, food and great wine.

Whenever we left to go back to the States, we always had at least a few bottles of the most amazing Rieslings with us, and they always went way too fast with our closest of friends. So over a year ago, we wanted to start sharing our experiences with everyone, always centered around great company, great food and an outstanding bottle of wine.

After a yearlong journey discovering the best micro vintners of Germany – those that were always close our hearts – we have assembled a portfolio of wines that we are very proud of. Each and every wine was selected for its uniqueness, versatility, complexity and character. Every wine that we carry has undergone much deliberation to enable us to present a portfolio of wines that is not only extremely exclusive, but a collection that we would only drink with our closest of friends, as we have always done.

So take a few moments, browse our site, discover your palate and embark on a journey, a journey to discover the real German wine experience, the world that we are so very close to – a world that we intend on sharing for many years to come!

Truly Fine Wine is a direct importer and wholesaler of limited production German wines. Our wines are among some of the most select wines available on the market today. We seek exceptional quality German wines, particularly esoteric Riesling, Pinot Noir and high-end dessert wines. Our love for wines has always revolved around those shaped by centuries-old, hands-on production methods. Our wines are all crafted in small quantities by amazing vintners, who are extremely close to nature. They are a dynamic group recognized by the VDP, the Rheingau Charta Association, the DLG, Gault Millau, Eichelmann, and many others.

We are proud of the personal relationships we have developed with our vintners. To us, it is important to travel to each estate that we work with, get to know the people who make the wine, and hand-select our portfolio based on our experiences. Additionally, we routinely fly in samples for our tasting panel in the United States, a diverse and knowledgeable team of wine lovers. This allows us to ensure that all of our wines fit within the high quality standards that we have set for ourselves. It is the direct relationship with each winemaker that has enabled us to find some very exclusive German wines and bring them to the United States. This is what we are most proud of and sets the benchmark for our company.

As a direct importer, we are in control of every part of the import process and can offer our wines at outstanding prices to the consumer. Our wines are available online and at our warehouse and retail shop, which is open to the public.

While we sell directly to the public, we seek to develop relationships with retail establishments, wine distributors & wholesalers, hotels, restaurants, wine bars, event planners and anyone that wants to offer premium German wines to their customers.

Truly Fine Wine, Inc. is not your average wine merchant. Our products cannot be readily found anywhere else in the US market. Our portfolio of wines has been developed under extreme care, so that you and your customers will be amazed. Our wines are not garden variety and never will be. Many of them are produced in as little as 25 cases and they are here today, gone tomorrow. To us, it will always be about quality, not quantity.

We invite you as a wine reseller to come to our warehouse for a private tasting, to experience first-hand what makes Truly Fine Wine different, and to learn how our wines can help make your business more successful.

At Truly Fine Wine, our background is in operations management and we believe top-notch service is the only way. We have learned that an unsatisfied client is not acceptable to us. We want your trust and confidence and we will stop at nothing to exceed your expectations. If you are in the San Diego area, we also offer the opportunity to schedule private tastings with small groups, which are a great opportunity to learn more about the world of German wine. Just call us at (877) 264-WINE. When you join our club, you can also take advantage of many of the other programs that we offer, such as client appreciation programs and special offers. Basic membership is free, although you are welcome to sign up for one of our German Wine of the Month programs.

In a highly competitive world, we value our relationships. We strive to have longstanding relationships with our winemakers, our supply chain and most importantly you, the client. Our relationships are built on integrity. We know that you have choices and recognize the importance of relationships for both repeat business and referrals.

Hands down, the most critical decision we make is the selection of our wines. We spend a great deal of time on research, then visit each estate and hand-select every wine that we carry. Our objective is to find distinctive wines, those that are otherwise not available to the general public. The direct interaction with the winemaker allows us to control the quality that we expect not only for ourselves, but also for our valued clients and customers.

When we began this venture, our goal was to bring the German wine experience to the US market. In a world full of over-priced, mass-produced, inferior quality wines, we feel that our greatest strength lies in providing the highest quality wines at the best possible value.

We stand behind our wines so much that if you are unsatisfied, we offer a direct exchange on any unopened bottles, no questions asked. Simply call us or bring them down to our warehouse and we will provide you with an alternative.